Onboarding, paywall, retention and churn work on live apps, tested with A/B experiments.
Typical shapeAnalytics first, then two-week experiment cycles on onboarding, paywall and retention, each with one metric.
People install, then leave before they pay
Trials start but rarely convert
You ship features, and the numbers do not move
Pick where users drop off. The panel shows who works on it.
Your team for this scope
Every change ships as an experiment with a metric, so you see what worked.
Send this scope to an engineerOften paired with
Yes, read access first. If events are missing, setting them up is the first task.
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