Field notes on building mobile & web products — what we learn shipping software for founders, and the strategy behind it.
This article is a cancellation flow case study that shows what really happens when a customer tries to leave - and how that moment can become a growth opportunity.
Your Flutter app freezes when too much happens on the main thread - but it doesn’t have to. You open a fitness app. The dashboard loads instantly: live stats, charts, motivation. Everything just works - no frozen screen, no lag.
Do you know that the very first moments after downloading an app - including how you handle app permission requests - determine whether users will become loyal customers or hit the uninstall button?
Imagine this scenario: your potential customer has already chosen a product, added it to their cart, and is ready to pay - then suddenly disappears. Sound familiar? This is exactly why finding ways to reduce cart abandonment has become a top priority for every e-commerce brand.
Let's be honest – most of us don't live in places with flawless internet. We're constantly in elevators, trains, and crowded cafes with spotty Wi-Fi. Yet too many apps still assume a perfect connection. The moment the signal drops, they freeze, crash, or even worse – lose your data.