Field notes on building mobile & web products — what we learn shipping software for founders, and the strategy behind it.
Do you know that the very first moments after downloading an app - including how you handle app permission requests - determine whether users will become loyal customers or hit the uninstall button?
Imagine this scenario: your potential customer has already chosen a product, added it to their cart, and is ready to pay - then suddenly disappears. Sound familiar? This is exactly why finding ways to reduce cart abandonment has become a top priority for every e-commerce brand.
Let's be honest – most of us don't live in places with flawless internet. We're constantly in elevators, trains, and crowded cafes with spotty Wi-Fi. Yet too many apps still assume a perfect connection. The moment the signal drops, they freeze, crash, or even worse – lose your data.
First impressions happen fast – about 50 milliseconds is enough. In that blink of an eye, an inconsistent or chaotic interface can trigger a negative reaction and send users away from your app.
If a user can't find what they're looking for almost immediately, most likely, they’ll leave your app in a heartbeat. Confusing menus, hidden filters, and a tricky architecture are silently killing conversions. In this article, we'll analyze how bad navigation and IA (Information Architecture) hurt your sales and how to fix that with smarter design.