Field notes on building mobile & web products — what we learn shipping software for founders, and the strategy behind it.
Churn prediction helps apps spot users who are about to leave - and bring them back with timely, personalized nudges. User churn is one of the biggest threats to sustainability: every abandoned user costs engagement, LTV, referrals, and product learning.
Almost every business leader knows the frustration: your app launches successfully, users start pouring in, but then performance issues come crashing in. Features take longer to implement. Bug fixes break other parts of the app. Your development costs grow while velocity drops. The problem isn't your team — it's your foundation.
This article is a cancellation flow case study that shows what really happens when a customer tries to leave - and how that moment can become a growth opportunity.
Your Flutter app freezes when too much happens on the main thread - but it doesn’t have to. You open a fitness app. The dashboard loads instantly: live stats, charts, motivation. Everything just works - no frozen screen, no lag.
Do you know that the very first moments after downloading an app - including how you handle app permission requests - determine whether users will become loyal customers or hit the uninstall button?
