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Our thoughts.

Field notes on building mobile & web products — what we learn shipping software for founders, and the strategy behind it.

41 articles
insights Shareability: How Links Replace Million-Dollar Marketing Budgets for Wellness Brands
8 minutes 16.03.2026

Shareability: How Links Replace Million-Dollar Marketing Budgets for Wellness Brands

Shareable links for wellness apps can turn every class, trainer […]

Mar 16, 2026
insights Why Your Yoga Studio Booking Software Is Holding You Back
12 minutes 04.03.2026

Why Your Yoga Studio Booking Software Is Holding You Back

If you run a network of three or more yoga studios, your biggest challenge is often not attracting new students. The real problem is managing them efficiently with the right yoga studio booking software. Many growing studios rely on tools that create friction instead of helping them scale.

Mar 4, 2026
insights Mobile-First Web vs. Native Apps: Why Wellness Businesses Often Overpay for Barriers
8 minutes 16.02.2026

Mobile-First Web vs. Native Apps: Why Wellness Businesses Often Overpay for Barriers

Imagine this: a new client hears about your wellness studio’s class. They grab their phone to check it out. Do they book a session with one tap on your mobile site - or are they met with “Please install our app first”?

Feb 16, 2026
insights How We Doubled Our Organic App Installs in One Week with AI and A/B Testing
6 minutes 22.01.2026

How We Doubled Our Organic App Installs in One Week with AI and A/B Testing

App icon A/B testing is one of the fastest ways […]

Jan 22, 2026
insights Retention +20%: How We Predict User Churn and Bring Users Back
6 minutes 07.01.2026

Retention +20%: How We Predict User Churn and Bring Users Back

Churn prediction helps apps spot users who are about to leave - and bring them back with timely, personalized nudges. User churn is one of the biggest threats to sustainability: every abandoned user costs engagement, LTV, referrals, and product learning.

Jan 7, 2026