Performance marketing for app and SaaS founders. ASO, paid acquisition, lifecycle and analytics — instrumented from day one, optimized every week.
Funnel teardown, attribution review, ICP & positioning sanity check.
Channel mix, creative angles, test plan, success metrics, budget split.
Pixel, MMP, dashboards, ad accounts, ASO baseline, creative production.
Live campaigns across selected channels, daily monitoring, fast kill.
Weekly creative refresh, audience iteration, ASO updates, cohort review.