Field notes on building mobile & web products — what we learn shipping software for founders, and the strategy behind it.
Almost every business leader knows the frustration: your app launches successfully, users start pouring in, but then performance issues come crashing in. Features take longer to implement. Bug fixes break other parts of the app. Your development costs grow while velocity drops. The problem isn't your team — it's your foundation.
This article is a cancellation flow case study that shows what really happens when a customer tries to leave - and how that moment can become a growth opportunity.
Do you know that the very first moments after downloading an app - including how you handle app permission requests - determine whether users will become loyal customers or hit the uninstall button?
Imagine this scenario: your potential customer has already chosen a product, added it to their cart, and is ready to pay - then suddenly disappears. Sound familiar? This is exactly why finding ways to reduce cart abandonment has become a top priority for every e-commerce brand.
Let's be honest – most of us don't live in places with flawless internet. We're constantly in elevators, trains, and crowded cafes with spotty Wi-Fi. Yet too many apps still assume a perfect connection. The moment the signal drops, they freeze, crash, or even worse – lose your data.
