Friends, the Dreambit staff has something to talk about that tends to be forgotten when it comes to creating a mobile application: the life of the application after it goes live. Everyone focuses on the launch, but success begins afterward.
𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐦𝐚𝐢𝐧𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐚𝐩𝐩𝐬 𝐫𝐞𝐦𝐚𝐢𝐧 𝐬𝐨 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭? ⚙️
Envision buying a car and never having it serviced. How long would it last? The same applies to mobile apps.
Our own experience bears this out: projects we maintain for a year following release add an average of 43% more active users to their base compared to those abandoned without updates.
𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐦𝐚𝐢𝐧𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐚 𝐦𝐨𝐛𝐢𝐥𝐞 𝐚𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐢𝐧𝐯𝐨𝐥𝐯𝐞? 🔧
Let us consider the principal factors involved in quality maintenance:
1. Technical Maintenance
• API and server monitoring
• Error diagnosis and correction for different users
• Enhancing performance and resource utilization
• Staying current with new versions of iOS and Android
2. Functionality Improvements
• Implementing new features based on user feedback
• Designing core functions for better usability
• Adapting to new market and user specifications
• Embracing new technologies (e.g., our new path in AI)
𝐇𝐨𝐰 𝐨𝐟𝐭𝐞𝐧 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐮𝐩𝐝𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐚𝐩𝐩? 📱
The optimal update frequency depends on the type of app, but our experience suggests the following recommendations:
• Critical patches — right away
• Functional updates — every 2-4 weeks
• Significant interface updates — every 3-6 months
• Full redesign — every 1.5-2 years
𝐌𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐜𝐞 𝐂𝐨𝐬𝐭𝐬: 𝐖𝐡𝐚𝐭 𝐭𝐨 𝐄𝐱𝐩𝐞𝐜𝐭? 💸
Most clients underestimate the budget required for maintenance. Based on our experience, the annual maintenance budget typically ranges between 15-30% of the initial development cost.
One of our e-commerce clients allocated 20% of their development cost to maintenance over the year and saw an 87% increase in app revenue.
𝐌𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐜𝐞 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠: 𝐖𝐡𝐞𝐧 𝐭𝐨 𝐒𝐭𝐚𝐫𝐭? 📊
One of the biggest mistakes businesses make is thinking about maintenance only after launch. In reality, planning for maintenance should begin during the development process.
At Dreambit, our approach includes:
• Preparing documentation for developers
• Setting up an error monitoring system
• Integrating analytical tools
• Developing an update strategy for the first 6 months
Thank you for staying with us until the end!
