Our thoughts

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6 minutes
15.10.2025

How to Reduce Cart Abandonment by 20%: Remove Unnecessary Checkout Steps

Imagine this scenario: your potential customer has already chosen a product, added it to their cart, and is ready to pay - then suddenly disappears. Sound familiar? This is exactly why finding ways to reduce cart abandonment has become a top priority for every e-commerce brand.
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15.10.2025
5 minutes
30.09.2025

Solid Offline Experience: When Your App Works Without Wi‑Fi, It Works for Your Clients

Let's be honest – most of us don't live in places with flawless internet. We're constantly in elevators, trains, and crowded cafes with spotty Wi-Fi. Yet too many apps still assume a perfect connection. The moment the signal drops, they freeze, crash, or even worse – lose your data.
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30.09.2025
5 minutes
17.09.2025

Why Chaos in Design Can Destroy Trust in Your Brand

First impressions happen fast – about 50 milliseconds is enough. In that blink of an eye, an inconsistent or chaotic interface can trigger a negative reaction and send users away from your app.
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17.09.2025
6 minutes
02.09.2025

Where Are the Filters?: How Poor Navigation Kills Conversion

If a user can't find what they're looking for almost immediately, most likely, they’ll leave your app in a heartbeat. Confusing menus, hidden filters, and a tricky architecture are silently killing conversions.  In this article, we'll analyze how bad navigation and IA (Information Architecture) hurt your sales and how to fix that with smarter design.
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02.09.2025
6 minutes
19.08.2025

Stop Losing Users at Onboarding: How Progressive UX Can Save 40% of Your Users

The first minutes with your app decide whether new users activate or disappear. Most drop-offs happen here because of the onboarding process that creates friction: too many steps, early data requests, long tutorials, or verification walls. The statistics are sobering – organizations experience abandonment rates of up to 40% during onboarding.
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19.08.2025