8 minutes

Mobile-First Web vs. Native Apps: Why Wellness Businesses Often Overpay for Barriers

6 minutes

How We Doubled Our Organic App Installs in One Week with AI and A/B Testing

6 minutes

Retention +20%: How We Predict User Churn and Bring Users Back

Churn prediction helps apps spot users who are about to leave - and bring them back with timely, personalized nudges. User churn is one of the biggest threats to sustainability: every abandoned user costs engagement, LTV, referrals, and product learning.
6 minutes

Building Apps That Scale: Why Architecture Matters More Than You Think

Almost every business leader knows the frustration: your app launches successfully, users start pouring in, but then performance issues come crashing in. Features take longer to implement. Bug fixes break other parts of the app. Your development costs grow while velocity drops. The problem isn't your team — it's your foundation.
5 minutes

LTV +20%: How We Turned the Cancellation Screen Into a Monetization Engine

This article is a cancellation flow case study that shows what really happens when a customer tries to leave - and how that moment can become a growth opportunity.