Insights

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6 minutes
22.01.2026

How We Doubled Our Organic App Installs in One Week with AI and A/B Testing

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22.01.2026
6 minutes
07.01.2026

Retention +20%: How We Predict User Churn and Bring Users Back

Churn prediction helps apps spot users who are about to leave - and bring them back with timely, personalized nudges. User churn is one of the biggest threats to sustainability: every abandoned user costs engagement, LTV, referrals, and product learning.
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07.01.2026
6 minutes
11.12.2025

Building Apps That Scale: Why Architecture Matters More Than You Think

Almost every business leader knows the frustration: your app launches successfully, users start pouring in, but then performance issues come crashing in. Features take longer to implement. Bug fixes break other parts of the app. Your development costs grow while velocity drops. The problem isn't your team — it's your foundation.
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11.12.2025
5 minutes
27.11.2025

LTV +20%: How We Turned the Cancellation Screen Into a Monetization Engine

This article is a cancellation flow case study that shows what really happens when a customer tries to leave - and how that moment can become a growth opportunity.
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27.11.2025
6 minutes
29.10.2025

App Permission Requests: How Asking Too Much Too Soon Makes Users Uninstall

Do you know that the very first moments after downloading an app - including how you handle app permission requests - determine whether users will become loyal customers or hit the uninstall button?
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29.10.2025